SEO Roadmap


An SEO Process for Creative Agencies

Optimizing a website is best from the get-go, before the web design work or informational architecture has begun: By first learning how the intended users search online for what they want and gauging the client’s current digital presence.

The process which is outlined below allows us to structure the website around the right keywords, ensure that content gets into the search engine results, and address technical issues. It all leads to the client’s success!

SEO Evaluation

CyberTurf researches the client’s digital presence

      • Search results pages, e.g. Knowledge Panel

      • Google Analytics & Search Console data

      • Keyword ranking data

      • Competitors & reputation

      • Links to the website

      • Technical overview


Learn About the Client

Agency shares the client’s marketing goals with CyberTurf  

      • Who are the client’s best customers?

      • What is the purpose of the website?

      • Which search terms does the client want to rank for?


SEO Report

CyberTurf puts it all together

      • Overview of client’s digital presence

      • Initial keyword research

      • Baseline vs where the client wants to be

      • Strategy and recommendations for closing the gap


Review SEO Report

CyberTurf, the agency and the client confer

      • Discuss the findings and proposed SEO strategy

      • The agency and client consider the recommendations then decide which to adopt

Action Plan

CyberTurf lays out the next steps

      • Summarize tasks and how they support overall goals

      • Identify who does what, when



Everybody pitches in

      • Purposeful changes are carried out by the web designer, web developer, copy writer, etc.

      • Technical issues are fixed

      • CyberTurf provides guidelines for on-page SEO and information for web design/development


Observe Trends & Compare Results

CyberTurf prepares data reports for agency and client

      • Compare data to baseline

      • Identify metrics that matter

      • Describe trends, gains, issues


Continue to Improve

CyberTurf and agency discuss ongoing SEO for the client

      • Refine strategy

      • Update action plan

      • Schedule next review


SEO + Design = Success
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