Search engines are pretty sophisticated these days. There once was a time when stuffing keywords at the bottom of your pages was all you needed to get first page status. Not anymore.

These days, search engines use a complex system of rules to figure out who gets promoted and when. Google’s SEO algorithm, in particular, is shrouded in mystery and fog. No one knows for sure what exactly goes into Google’s search rank algorithm (it contains hundreds of unique signals), however we do know a few of the important factors, and that’s what we’ll discuss below.

Let’s go over the top mistakes to avoid when optimizing your website for search engines.

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Janet Chiu, Strategic Team Blog Author

The creatives I work with ask provocative questions about the latest trends in website marketing. Strategic Team is where we work out the answers (and have a little fun).