Refreshing your website makes it a vibrant presence that ensures visitors see the latest info about your organization and encourages them to interact with it. In a few months so much can happen – think of the changes in your industry and the impact on your business – that information becomes outdated quickly. A periodic refresh ensures your website stays relevant and useful to your audience; these are qualities that search engines prioritize.
Search engine optimization (SEO) focuses on the trends in how people search for what they need and how that process impacts web design and development; every step of a website redesign is influenced by SEO.
The creatives I work with ask provocative questions about the latest trends in website marketing. Strategic Team is where we work out the answers (and have a little fun).