Do you really know how people interact with your website? When they land on a page, do they get the answer they were after? Do they help themselves to the tools or resources you’ve provided? Or do they leave as fast as they can reach the back button? We can make many assumptions about the usage data we see, but we’re never entirely sure what each person is looking for and whether that magical thing called communication happened.
The creatives I work with ask provocative questions about the latest trends in website marketing. Strategic Team is where we work out the answers (and have a little fun).