For those of you who have taken care of your website – conscientiously publishing, keeping it up to date, and marketing it intelligently – it’s frustrating to see it trumped by competitor sites in Google’s search results. Worse, when your manager or clients see the same thing, they’ll be asking: What’s wrong?
A frantic call from an agency I work with: “My client wants to know why the websites of companies X, Y and Z rank higher than her website on Google. They don’t even offer the same service!” It’s a frequent lament.
Rank in Google’s SERPS (search engine results pages) is a touchy subject for internet marketers and SEO. Now that all results are personalized, based on your search history and social media interactions, there is no definitive way to measure rank. On the other hand, watching your online visibility tank is a miserable feeling.