The main goal of your website is to connect with the people who need your services. But, with billions of websites to choose from how will your prospective customers find you?
You know by the title of this article that the answer is “keywords.” Previously, we talked about how to find keywords. In this post, we’ll discuss how to use long tail keywords to focus your content and bring in more qualified prospects.
First, let’s clarify the purpose of keywords and their role in organic search. Then, we’ll explain how to use keywords, and where to put them to work on your website.
The creatives I work with ask provocative questions about the latest trends in website marketing. Strategic Team is where we work out the answers (and have a little fun).