All posts in SEO Tips

How to Use Keywords on Your Website

The main goal of your website is to connect with the people who need your services. But, with billions of websites to choose from how will your prospective customers find you?

You know by the title of this article that the answer is “keywords.” Previously, we talked about how to find keywords. In this post, we’ll discuss how to use long tail keywords to focus your content and bring in more qualified prospects.

First, let’s clarify the purpose of keywords and their role in organic search. Then, we’ll explain how to use keywords, and where to put them to work on your website.

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The creatives I work with ask provocative questions about the latest trends in website marketing. Strategic Team is where we work out the answers (and have a little fun).

A Beginner Friendly Guide to Long Tail Keywords

When you design your website and work on its content, you can also optimize it for online visibility – a process known as SEO (search engine optimization). No doubt you’ve heard that keywords are important to SEO, but you’re just not sure how to pick the right keywords.

We feel your pain…we work on websites all the time and still obsess over keywords. So we’d like to share how to go about the process, starting with the difference between short and long keywords. Here’s a little bit about how keywords affect SEO and your incoming traffic:

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The creatives I work with ask provocative questions about the latest trends in website marketing. Strategic Team is where we work out the answers (and have a little fun).

The Top 6 SEO Mistakes and How to Avoid Them

Search engines are pretty sophisticated these days. There once was a time when stuffing keywords at the bottom of your pages was all you needed to get first page status. Not anymore.

These days, search engines use a complex system of rules to figure out who gets promoted and when. Google’s SEO algorithm, in particular, is shrouded in mystery and fog. No one knows for sure what exactly goes into Google’s search rank algorithm (it contains hundreds of unique signals), however we do know a few of the important factors, and that’s what we’ll discuss below.

Let’s go over the top mistakes to avoid when optimizing your website for search engines.

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The creatives I work with ask provocative questions about the latest trends in website marketing. Strategic Team is where we work out the answers (and have a little fun).

The One SEO Mistake That Could Be Hurting Your Business

Optimizing your website for search engines? It can be a complicated affair. When you’re trying to get that coveted first page ranking for your website, there are so many different things to consider, and optimization strategies change all of the time.

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The creatives I work with ask provocative questions about the latest trends in website marketing. Strategic Team is where we work out the answers (and have a little fun).

6 Tips for Finding Your Competitors Quickly

A powerful marketing strategy – whether for redesigning your website, improving its rank, or devising an ad campaign – takes into account your competitors. Competitor information is especially helpful when planning to optimize your website. By learning which companies appear higher in search results, and the relative popularity of your business, you’ll know where to concentrate your efforts.

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The creatives I work with ask provocative questions about the latest trends in website marketing. Strategic Team is where we work out the answers (and have a little fun).

Deliver an Audience with these 3 Keyword Tips

 

Promises, promises, promises. In your web design and development proposal you probably assure the client that the website you create will be search engine friendly. The SEO (search engine optimization) component could be significant to the client – the client hopes the site will be a source of additional business, and the client expects a level of SEO to make that happen. While you are busily envisioning the design, it would be a good idea to take a step back and assess just how you are going to make the site search engine friendly.

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The creatives I work with ask provocative questions about the latest trends in website marketing. Strategic Team is where we work out the answers (and have a little fun).

How a Privacy Policy Keeps Us Honest

People fall into two camps where online privacy is concerned: The first are the “Obsessed,” i.e. people who are driven to learn and understand everything about it, and to control their own online privacy. The second are the “Whatevers,” i.e. everybody else, who knows they “should” be concerned, but for whom privacy is not important enough to be on their radar.

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The creatives I work with ask provocative questions about the latest trends in website marketing. Strategic Team is where we work out the answers (and have a little fun).

SEO for Consulting Women: Think Local

As consultants, we serve clients wherever they are, but we can take advantage of the fact that people are interested in local businesses. This is part three of Four Questions for your Website’s SEO: Getting a handle on how to make your website – and your business – better.

Think publishing your address and phone is risky?http://www.dreamstime.com/stock-images-washington-dc-image13936004 Think again. Marketing your practice as a local business helps it grow, and provides an opportunity to establish credibility.

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The creatives I work with ask provocative questions about the latest trends in website marketing. Strategic Team is where we work out the answers (and have a little fun).