If your goal is to rank at the top of Google’s search results, an even better goal is to build a robust digital presence. Search results have morphed from ten links to multi-faceted displays that can tell a lot about your business; the picture presented by all that data sets the stage for contacting you.
Surprisingly, Google provides tools so that business owners and organizations can be active participants in the search results. This doesn’t mean that Google wants you to game its algorithm; on the contrary, Google’s tools are intended to deliver trustworthy results.
This article takes you through the process to uncover gaps between what you see in the search results and what you want to see, and what you can do to improve your digital presence.