The digital presence of your business is crucial in developing relationships with clients. The impression they get when they search for your business or for solutions to their problems sets the stage for contacting you. Surprisingly, Google provides tools so that business owners and organizations can be active participants in the search results. This doesn’t mean that Google wants you to game its algorithm; on the contrary, Google’s tools are intended to validate data so that it’s trustworthy.
This article takes you through the process to uncover gaps between what you see in the search results and what you want to see, and what you can do to improve your online presence.
The creatives I work with ask provocative questions about the latest trends in website marketing. Strategic Team is where we work out the answers (and have a little fun).