Before starting any project, whether it’s a website or a brochure, creative designers first characterize the client’s brand – the look they’re going for and the promise that the brand delivers on. Clients would often like to evade this process – all they really want is marketing collateral; they feel sidetracked by big questions that are difficult to answer. But there’s a huge benefit to clients who define and develop a brand identity: They’ll have better visibility in search engine results.
The creatives I work with ask provocative questions about the latest trends in website marketing. Strategic Team is where we work out the answers (and have a little fun).