As consultants, we rely heavily on our website to represent us. But if we don’t ask what it can or should do we could miss out on its full potential. By posing the questions in these posts I hope to get a handle on how to make our website – and our business – better.
How can you engage the visitor and hold her interest?
You expect your website to attract potential clients, you surely hope to engage them when they get to the site, but are you able to share something with them – in exchange for a way to keep in touch – before they leave?