Before starting any project, whether it’s a website or a brochure, creative designers first characterize the client’s brand – the look they’re going for and the promise that the brand delivers on. Clients would often like to evade this process – all they really want is marketing collateral; they feel sidetracked by big questions that are difficult to answer. But there’s a huge benefit to clients who define and develop a brand identity: They’ll have better visibility in search engine results.
The digital presence of your business – what prospective clients see when they search online for your business, for you, or for solutions to their problems – is critical. You don’t want your business to be virtually invisible, and you don’t want prospects to be confused by incorrect information. By investigating the strength or weakness of your digital presence you gain the ability improve it.
Updated Sept. 6, 2018
Long tail keywords on your website are essential – without them prospective clients would have a hard time finding your business – but for reasons you might not expect. Keywords are just one element of an online marketing strategy; they alone can’t make your website dominate search results. But by learning how clients search for your services and products you learn about their interests and problems. You can think of keywords as conversation starters – meeting your clients on their turf, using their language.
Google Analytics expert Marissa Goldsmith and I are teaming up on Friday, May 4th for a morning workshop on web analytics. It’s a great opportunity for marketing professionals who want more satisfaction and less frustration from their Google Analytics account. We love sharing what we have learned through countless hours of working with web data and through formal training.
While the craziness of last year was winding down, I had time to get to the theatre to see Star Wars: The Last Jedi…what a super wonderful fantastic escape!
Movies and video…this was the push I needed to address a question that nearly every client has asked: Should they add video to their website? Will videos help their site rank higher? In other words, will video dramatically impact their website’s SEO (search engine optimization)?
Keywords are the heart of Internet search. Every search begins by typing a word or phrase into the search bar – or, by talking to a virtual assistant. But what happens next?
In this post, we discuss how to use keywords to focus your content and bring in more qualified prospects. First, we clarify the purpose of keywords and their role in organic search. Then, we explain how to use keywords, and where to put them to work on your website.
Search engines are pretty sophisticated these days. There once was a time when stuffing keywords at the bottom of your pages was all you needed to get first page status. Not anymore.
These days, search engines use a complex system of rules to figure out who gets promoted and when. Google’s SEO algorithm, in particular, is shrouded in mystery and fog. No one knows for sure what exactly goes into Google’s search rank algorithm (it contains hundreds of unique signals), however we do know a few of the important factors, and that’s what we’ll discuss below.
Let’s go over the top mistakes to avoid when optimizing your website for search engines.
Optimizing your website for search engines? It can be a complicated affair. When you’re trying to get that coveted first page ranking for your website, there are so many different things to consider, and optimization strategies change all of the time.
A powerful marketing strategy – whether for redesigning your website, improving its rank, or devising an ad campaign – takes into account your competitors. Competitor information is especially helpful when planning to optimize your website. By learning which companies appear higher in search results, and the relative popularity of your business, you’ll know where to concentrate your efforts.