Updated Sept. 6, 2018
Long tail keywords on your website are essential – without them prospective clients would have a hard time finding your business – but for reasons you might not expect. Keywords are just one element of an online marketing strategy; they alone can’t make your website dominate search results. But by learning how clients search for your services and products you learn about their interests and problems. You can think of keywords as conversation starters – meeting your clients on their turf, using their language.