Our website is central to our marketing and lead generation strategy: New leads are the lifeline to building relationships and growth. Yet, we are often so concerned about bringing people to the site – whether through search, social media, advertising, or other channels – we tend to overlook what website visitors can actually do while they are on the site. Converting site visitors into customers should be the whole point of investing time and resources into the website!
The creatives I work with ask provocative questions about the latest trends in website marketing. Strategic Team is where we work out the answers (and have a little fun).