The digital presence of your business is crucial. Building a relationship with clients often begins with their first impression when they search online for a business by name or for solutions to their problems. The good news for business owners and organizations is that Google provides tools that enable active participation in the search results. This doesn’t mean that Google wants you to game its algorithm; on the contrary, Google’s tools validate data so it’s consistent and trustworthy.
This article takes you through the process to uncover gaps between what you see in the search results and what you want to see, and what you can do to improve your online presence.
The creatives I work with ask provocative questions about the latest trends in website marketing. Strategic Team is where we work out the answers (and have a little fun).