Capability Statement



CyberTurf Strategic Media & Assoc LLC

7214 Old Stage Rd
Rockville, MD 20852

Phone:                  (301) 468-0726
DUNS:                   071947396
CAGE:                    84CK9

Point of Contact

Janet Chiu, President
Phone: (301) 461-5588


CyberTurf Strategic Media & Associates is a search engine optimization (SEO) consulting firm with nearly a decade of experience in website optimization. Using state-of-the-art technology, and drawing from deep marketing experience, we equip our clients with insights and information to improve how their website communicates.

Our services are typically needed when a website redesign or refresh is being planned; when a subdomain is planned; when there has been a noticeable drop in visitors to the website; or when the business or nonprofit wishes to make “organic” visits to the website via SEO a priority.

We take a collaborative approach to create strategies and tactics, ensuring the client’s goals are clear and attainable.


  • Search engine optimization (SEO) to build better visibility in search results
  • Website content audit to identify areas that are useful and relevant
  • Keyword strategy development
  • Technical website audit
  • Analysis and interpretation of Google Analytics data
  • Web architecture to construct a clear hierarchy of information


CyberTurf Strategic Media can work with you to improve how your website communicates, how your intended audience interacts with the message, and how search engines process the website. These are the touchstones for competitive ranking in the search results.

To build the foundation for good visibility in search results we work in collaboration with your marketing, IT, and business development teams. Consistency is essential to building a robust online presence, which can be accomplished when everybody pulls in the same direction.

Our website evaluation process identifies overall trends plus the impact and risk of specific issues. We work with you to establish priorities, then create and execute an action plan to remediate technical issues and improve user engagement.

We have a reputation for producing high quality yet affordable website optimization. Clients look to CyberTurf to gain insights into the strengths, weaknesses, and potential of their website.


Website evaluation – Based on Google’s framework of “Expertise, Authoritativeness, and Trustworthiness” (E-A-T) plus “needs met” criteria.

Execution – A network of skilled associates ensures proper matching of their experience and tools to the assignment.

Data – Through examining its many facets data can be understood and applied effectively.

Sustainability – Short term and long term goals provide continuity to efforts by the marketing, IT, and business development teams.


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Clients of CyberTurf Strategic Media represent a wide variety of industries, including:

Health and Medicine

  • Medical clinic
  • Cosmetic dentistry
  • Dermatology
  • Ophthalmology
  • Psychotherapy and counseling
  • Addiction treatment clinic
  • Neurosurgery

Homes and Real Estate

  • Luxury home builder and designer
  • Home remodeling
  • Interior design
  • Landscaping
  • Smart home design & installation
  • Real estate broker
  • Mortgage lender
  • Building facility management
  • Real estate investing and financing

Consumer Services

  • Financial advisors
  • Temporary employment agency
  • Charter bus transportation
  • Pet photographer
  • Florist
  • Personal Chef
  • High school tutoring
  • Wedding & event venue
  • Wedding planners
  • Winery
  • Retail shopping center
  • Bed & Breakfast
  • Travel soccer
  • Cosmetic ecommerce
  • Women’s fashion ecommerce
  • High fidelity stereo
  • Weight management blog
  • Senior living blog
  • Yoga instructor certification
  • Pilates studio
  • Personal trainer

Other Professional Services

  • Legal services
  • IT support
  • Healthcare IT
  • Chemical products
  • Business consulting
  • Grant writing
  • Commercial storage design
  • Graphic arts and web design
  • Marketing agency


  • Foster care services
  • Family & social services
  • Water pollution prevention
  • Housing services
  • Resale store

Government agencies

  • Adoption
  • Economic Development
  • Transportation
  • Community College