CyberTurf Strategic Media
Professional SEO brings marketing expertise to every project
CyberTurf’s core mission is to tackle the challenge faced by every organization: To get information prominently displayed online, where people can see and interact with it.
A website is a piece of the Internet that you control, but only partially. Unless search engines figure out what the site is about, and unless people find and interact with it, it’s a lonely placeholder. Optimization is a strategy to ensure the website is trusted by both your prospects and search engines; that’s your ticket to search engine visibility.
CyberTurf provides search engine optimization services, such as website evaluation, keyword research, competitive research, writing meta data, setting up tracking, and reporting Google Analytics data. In a field that relies on tools, it’s crucial to know how to apply that information to your unique organization and objectives. Learn about our process here.
When a project needs additional professionals, you have access to CyberTurf’s experienced network of associates: Designers, web developers, copy writers, social media managers; and SEM vendors (for online advertising). Together, we’re your partners in making your website a true marketing asset.
The results of teamwork:
Along with staying current with respect to search-engine methodologies, Janet is generous about sharing what she knows. Under her guidance the number of visitors to my website has nearly tripled
I’m Janet Chiu, an experienced SEO consultant, and I established CyberTurf Strategic Media to make the benefits of website optimization accessible in an ethical and transparent way. Identifying what’s right for each and every client has been my goal throughout my marketing career.
Why SEO? Friends and family will tell you I’ve been the analytical marketing geek for many years. I’m attracted to data and the light it sheds on everything. Do site visitors like the content we spent hours creating? What do people find useful and relevant? Data keeps us from deluding ourselves and helps us see where to make improvements.
Keeping up with what’s new is crucial. I’m active in a number of tech Meetups, professional organizations, and a community member of Hera Hub DC.
Giving back is equally important, and I’ve had the pleasure of working pro bono for worthy groups. My favorite nonprofit is the Youth and Family Services of the Silver Spring YMCA, where I have served on the Advisory Board.
On weekends, you’ll find me, and my patient husband, hiking the mountains of Virginia or riding our bikes in Maryland’s extensive trail network.
Connect with me on LinkedIn and tell me about yourself!