CyberTurf Strategic Media
CyberTurf Strategic Media grew out of my experience in developing marketing, advertising, and digital media campaigns for business owners. Within just a few years, having an online presence became critical; traditional channels of reaching customers no longer worked. Now, every organization faces the same challenge: To get information prominently displayed online, where people can see and interact with it.
I’m Janet Chiu, and as a search engine optimization (SEO) consultant I work with business owners and nonprofits to build a strong online presence so that people will find them. My SEO process examines all aspects of a website and how search engines process it. SEO takes analysis to a new level, and I’m in my element creating strategy from keyword and competitive research. The information we glean lets us break away from tunnel vision – a perspective formed from assumptions and personal preferences – to better understand what matters to the people who matter to us.
A network of web professionals
At the heart of SEO is understanding how to make the website function better. That means finding and fixing technical problems, improving how the site communicates, or simply adding a call to action. CyberTurf has a network of associates – designers, web developers, copy writers, technical experts, and others – who collaborate and support each other as needed. The goal is a website that your prospects can find and love what they find.
Here are a few ways that has worked.
Teamwork yields results
SEO for a Nonprofit
A website redesign for an established social services agency with 30+ programs included SEO so that the new site would be found by and useful to the various sectors of the county served by the agency.
CyberTurf’s SEO strategy focused on the people who search online for each program. We researched and selected keywords, advised how to use them in the content, and installed meta data. We also recommended a new “careers” area that could be optimized to recruit social services personnel.
Six months after re-launch, visits to the new website via Google had increased by 728%. The job listings became highly visible and a cost-effective way to boost recruitment.
Website optimization for a small business
A business owner, a personal chef, just starting out needed help improving her SquareSpace website to support her networking and the pay-per-click ads she was running.
CyberTurf worked on making the content easier to read and understand, optimizing each page for terms used by the business owner’s target audience, and keeping the brand consistent wherever it appeared online.
Local visits via organic search nearly tripled within six months, and became the primary source of leads, allowing the business owner to use paid ads just for special promos.
SEO for a group of psychotherapists
During the process of improving the online visibility for a group of practitioners, our evaluation showed that the website ranked for unrelated terms, e.g. yoga and massage therapy rather than the names of the therapists, the types of therapies they practice, and the symptoms they treat.
CyberTurf restructured the website so that people and search engines could find the important people and services, and to downplay auxiliary services (such as yoga). Content was re-written to highlight the therapies and the symptoms treated.
A month after the changes it was clear that visitors came to the site looking for specific therapists and treatments. Eventually, the information displayed in Google’s knowledge graph and rich snippets was correct and helpful to prospective clients.
What I like about [Janet] is that she has that marketing background, not just SEO. It is not just, ‘Here are the keywords you need.’ …That big-picture view she can bring, helps give me the language with which to talk to the client…I can speak more intelligently to a client about how to set up a Web site because of what I have learned from Janet.
Help from every quarter
People often ask how I keep up with all the changes in online search. The answer is simply that the SEO community is amazingly collaborative; geeks who love to share what they’ve learned. I owe my sanity to them!
And to my husband…year-round, you’ll catch us hiking the mountains of Virginia or riding our bikes through Maryland and Pennsylvania.
Please connect with me on LinkedIn and tell me about yourself!