Promises, promises, promises. In your web design and development proposal you probably assure the client that the website you create will be search engine friendly. The SEO (search engine optimization) component could be significant to the client – the client hopes the site will be a source of additional business, and the client expects a level of SEO to make that happen. While you are busily envisioning the design, it would be a good idea to take a step back and assess just how you are going to make the site search engine friendly.

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