Effective headlines can coax your website visitors to visit more, stay longer, and even climb willingly into your sales funnel. Likewise, careful content crafting can turn your site into a higher life form in the ecosystem of online search.
Will Prospects Click?
Headlines themselves are making, well, headlines lately, as journalists and bloggers and marketing strategists struggle to reinvent this art form for the Internet age. For example, Australian communications pro Steve Hind wrote a provocative